Marketing & Growth

Conversion Rate Optimization

Getting traffic to your website is only half the battle—converting that traffic into customers is where real success lies. SEO brings people to your website, but CRO turns them into customers. Together, they create a powerful growth engine. Companies that invest in both SEO and CRO see average revenue increases compared to those focusing on just one. We combine both disciplines to maximize your marketing ROI.

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Overview

Built for teams that need velocity without sacrificing quality.

Below is exactly what we scope, ship, and measure — so you always know what “done” looks like.

Who this is for

SEO brings qualified traffic, CRO converts that traffic into customers
Technical SEO audits identifying and fixing critical issues
Data-driven conversion optimization with A/B testing
Comprehensive keyword research and on-page optimization
Continuous optimization based on performance data
Sites with traffic
DTC and SaaS
Lead gen

What's included

Discovery: Conduct comprehensive SEO and CRO audits, analyze the market, identify opportunities, and establish baseline metrics for traffic, rankings, and conversions.
Strategy: Create data-driven strategies for SEO improvements and conversion optimization, prioritize high-impact opportunities, and develop testing roadmap.
Build: Implement SEO improvements including technical fixes, content optimization, and schema markup. Set up A/B testing infrastructure and create test variations.
QA: Verify SEO implementations, test conversion variations, ensure tracking accuracy, and validate changes before full deployment.
Launch: Deploy SEO improvements, launch A/B tests, monitor performance, and provide regular updates on progress and results.
Iterate: Analyze results, scale successful tests, refine SEO strategies, implement winning variations, and continuously optimize based on data.
Conduct comprehensive SEO and CRO audits
Establish baseline metrics and tracking
Research keywords and market strategies
Fix technical SEO issues (speed, mobile, crawlability)
Optimize on-page elements (titles, meta, headings)
Improve content for target keywords
Set up A/B testing infrastructure
Create and test conversion variations
Avoid: Focusing only on SEO or only on CRO, not both
Avoid: Not setting up proper tracking and attribution
Avoid: Making changes without testing and data
Avoid: Ignoring technical SEO issues
Avoid: Not optimizing for mobile users
Avoid: Keyword stuffing instead of user-focused content
Heuristic and analytics audit
Test backlog
Build and ship tests
Reporting

Technical foundation

Google Analytics and Google Search Console for tracking
SEMrush and Ahrefs for SEO research and monitoring
Hotjar and Crazy Egg for user behavior analysis
Google Optimize and VWO for A/B testing
Schema.org markup for rich snippets
Core Web Vitals monitoring tools
PageSpeed Insights and Lighthouse for performance
Screaming Frog and Sitebulb for technical audits
GA4, GTM
VWO, Convert, custom tests

Frequently Asked Questions

Do I have enough traffic for CRO?

We use heuristic and qualitative research when traffic is light.

Tools?

VWO, Convert, custom feature flags.

How fast do you ship?

Weekly experiments on most engagements.

Reporting?

Yes — clear win/loss with revenue impact.

Industries?

DTC, SaaS, lead gen, B2B.

How long until I see SEO results?

SEO is a long-term strategy. Initial improvements can appear in 2-3 months, but significant results typically take 6-12 months. However, technical SEO fixes can show immediate improvements in rankings and traffic. We'll set realistic expectations during our initial consultation.

What's a good conversion rate?

Conversion rates vary by industry. E-commerce sites average 2-3%, SaaS sites 2-5%, and lead generation sites 2-5%. We benchmark against your industry and work to exceed averages through data-driven optimization.

Do you guarantee SEO rankings?

No ethical SEO agency guarantees rankings—Google's algorithm is constantly changing. We guarantee our work quality, transparent reporting, and data-driven strategies that historically improve rankings. We focus on sustainable, white-hat SEO practices.

How often do you run A/B tests?

We run continuous A/B testing programs. Simple tests run for 2-4 weeks, while complex tests may run 6-8 weeks to ensure statistical significance. We typically have multiple tests running simultaneously across different pages and elements.

What's included in a technical SEO audit?

Our technical SEO audits include site speed analysis, mobile-friendliness, crawlability, indexability, site structure, schema markup, Core Web Vitals, security issues, and more. We provide detailed reports with prioritized recommendations.

How do you measure CRO success?

We measure CRO success through conversion rate improvements, revenue per visitor, cost per acquisition, and overall ROI. We track these metrics before and after optimizations and provide detailed reporting on impact.

Do you provide ongoing SEO and CRO services?

Yes, we offer ongoing services including monthly optimization, performance monitoring, regular reporting, A/B testing programs, and continuous improvements based on data and industry changes.